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Page history · updated Sep 30, 2026

ahrefs.com pricing page history

https://ahrefs.com/pricing · 7 versions compared since Sep 30, 2025

Ahrefs has introduced its first standalone product, 'Brand Radar,' along with new pricing models for it, indicating a shift in product strategy. The company is also rolling out 'Custom Prompt' packages and enhancing API capabilities and limits across various plans, focusing on AI-driven features and broader data access.

  1. PricingNotable

    Max API integration units for Enterprise plan increased to 4M.

    The maximum API integration units for the Enterprise plan, which previously had 2M, have now been increased to 4M, with a 'Custom' option for even higher volumes.

    Source: text from the page
    • “100,000400,0001M2M”
    • “200,000800,0002M4M, Custom”
  2. ProductHigh impact

    New AI marketing platform 'Letaido' soft-launched.

    Ahrefs has introduced 'Letaido,' an AI marketing platform built on its proprietary web index, positioned as a solution for marketing reports, apps, and automations.

    Source: text from the page
    • “Marketing reports, apps, and automations, handled. Meet Letaido.”
    • “Get Started”
    • “Explore Letaido →”
    • “The only AI marketing platform built on Ahrefs’ proprietary web index.”
  3. PositioningNotable

    'Webmaster Tools' rebranded to 'Ahrefs Free'.

    The free offering previously known as 'Webmaster Tools' has been rebranded to 'Ahrefs Free,' clarifying its positioning as a complimentary product.

    Source: text from the page
    • “Webmaster Tools”
    • “Ahrefs Free”
  4. PricingNotable

    API integration units increased across all plan tiers.

    API integration units have been substantially increased for all paid plans, with Lite going from 25,000 to 100,000, Standard from 150,000 to 400,000, Advanced from 500,000 to 1M, and Enterprise remaining at 2M.

    Source: text from the page
    • “25,000150,000500,0002M”
    • “100,000400,0001M2M”
  5. PricingHigh impact

    New 'Custom prompt packages' introduced for Brand Radar.

    Ahrefs launched specific packages for tracking custom prompts with Brand Radar, offering 'Basic' ($50/mo), 'Growth' ($100/mo), and 'Scale' ($250/mo) tiers, allowing users to track prompts on various platforms.

    Source: text from the page
    • “Custom prompt packages”
    • “Need to track your own prompts only? Subscribe to a package. Tracking one prompt on one platform in one location uses 1 check. Overage is billed at the end of the billing month.”
    • “Basic”
    • “$50/mo”
  6. ProductNotable

    Advanced plan gains 'Unlimited API access'.

    The Advanced plan now includes unlimited API access, significantly enhancing its utility for users requiring extensive programmatic interaction with Ahrefs data.

    Source: text from the page
    • “Unlimited API access”
  7. ProductHigh impact

    Brand Radar is now available as a standalone tool.

    Ahrefs has changed its policy, making Brand Radar the first tool available for purchase separately, which is a significant shift in its product strategy and how users can access its offerings.

    Source: text from the page
    • “No, we don’t offer tools separately. Ahrefs plans include access to all our tools.”
    • “Yes, Brand Radar is available as a standalone tool. When you purchase it, you’ll also receive an Ahrefs Webmaster Tools account.”
  8. PricingHigh impact

    Brand Radar AI pricing changed to 'Get started from $199/mo'.

    The pricing structure for Brand Radar AI has been adjusted from a fixed '$199/mo per index' to a 'Get started from $199/mo' model, potentially indicating variable pricing based on usage or features for this add-on.

    Source: text from the page
    • “$199/mo per index”
    • “Support for custom queries Soon”
    • “Get started from $199/mo”

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