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Page history · updated Sep 30, 2026

amplitude.com pricing page history

https://amplitude.com/pricing · 7 versions compared since Oct 4, 2025

The company introduced significant AI-powered features, then completely overhauled its pricing and plan structure. This included launching a new Free plan, updating pricing for existing tiers to be event-based, and consolidating previous feature offerings into the new plans.

  1. PricingHigh impact

    Launched a new Free plan focused on 2M Events/month and AI

    Amplitude introduced a new 'Free' plan starting at $0, offering '2M Events/month forever' and incorporating AI features like 'AI Agents and MCP' and 'AI Visibility prompts', repositioning its entry-level offering.

    Source: text from the page
    • “Free analytics with AI built in. Every plan includes the full platform and unlimited seats.”
    • “All plans include:Amplitude AI”
    • “2M Events/month forever.”
  2. PricingHigh impact

    Free plan event limit reduced from 10M to 2M

    The free tier's event limit was substantially cut from 10 million to 2 million events, further restricting the usage available without a paid subscription.

    Source: text from the page
    • “10K MTUs, up to 10M events”
    • “10K MTUs, up to 2M events”
  3. PricingHigh impact

    Free plan MTU limit reduced from 50K to 10K

    The number of Monthly Tracked Users (MTUs) included in the free tier was significantly reduced from 50,000 to 10,000, making the free offering less generous for user-based tracking.

    Source: text from the page
    • “50K MTUs, up to 10M events”
    • “10K MTUs, up to 10M events”
  4. PricingHigh impact

    Starter and Plus plans updated to include event-based limits

    The 'Starter' plan now offers flexibility with limits up to '300K MTUs or 25M events', and the 'Plus' plan allows 'Custom MTU or Event volume', indicating a shift towards event-based pricing models alongside MTUs.

    Source: text from the page
    • “ Up to 300K MTUs”
    • “Up to 300K MTUs or 25M events”
    • “Custom MTU volume”
    • “Custom MTU or Event volume”
  5. ProductNotable

    Launched new 'AI Feedback' and 'AI Visibility' features

    Amplitude introduced new AI-powered capabilities, 'AI Feedback' and 'AI Visibility', signaling an investment in artificial intelligence to enhance product analytics offerings.

    Source: text from the page
    • “AI Feedback”
    • “AI Visibility”

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