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Page history · updated Sep 30, 2026

apollo.io pricing page history

https://www.apollo.io/pricing · 7 versions compared since Sep 27, 2025

Apollo updated its marketing messaging to reflect growth in company usage, provided more detailed clarification on its billing, cancellation, upgrade, and downgrade policies, and introduced a new credit system for feature access. The company also clarified its stance against using standard plans for reselling data or powering external products, requiring custom agreements for such uses. Finally, they expanded their FAQ section to better guide customers through their various plans and credit system.

  1. PositioningNotable

    Increased reported company usage from 500,000 to 600,000

    Apollo updated its marketing claim, indicating that over 600,000 companies now use their platform, an increase from 500,000.

    Source: text from the page
    • “Millions of sellers at over 600,000 companies beat their number with Apollo”
  2. PricingNotable

    Updated cancellation, upgrade, and downgrade policy details

    Apollo provided more granular details regarding how cancellations, upgrades, and downgrades affect access and billing, including clarifications on refunds for mid-term changes and the immediate effect of certain downgrades.

    Source: text from the page
    • “Yes. You can cancel, upgrade, or downgrade your plan via your billing settings within the app. All cancellations and downgrades will take place at the end of your plan cycle, while upgrades will take place immediately.”
    • “Yes. You can cancel, upgrade, or downgrade your plan at any time from your billing settings in the app.”
    • “Downgrades (plan, seat count) take effect immediately and access will update. Downgrades (add-ons) take effect at the end of your billing cycle. Refunds will not be processed for downgrades mid-term. Your updated price will apply starting with your next billing cycle.”
    • “Add-on credits purchased mid-cycle will be available until the end of the current billing period, even if you downgrade before then.”

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