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Page history · updated Sep 30, 2026

asana.com pricing page history

https://asana.com/pricing · 7 versions compared since Oct 1, 2025

The company refined its plan offerings, most notably by restricting the free 'Personal' plan to 2 users, down from 10, and enhancing feature descriptions across Starter and Advanced plans. There was also a significant rebranding of AI capabilities and the launch of new AI-powered features, including AI Teammates and Asana Dash, signaling a strong strategic focus on artificial intelligence.

  1. ProductHigh impact

    New product launch: 'Agentic Work Management' and 'AI Teammates' introduced

    Asana launched 'Agentic Work Management' and 'AI Teammates' with 'Asana Dash', positioning AI as a core offering to 'Power every team with AI'. This new feature set is included in Starter plan and above, with specific request limits.

    Source: text from the page
    • “Agentic Work Management”
    • “Power every team with AI”
    • “Asana AI included:”
    • “AI Teammates and Asana Dash”
    • “Includes 5 requests per user per month, up to 50 requests per account”
  2. PositioningMinor

    Starter plan audience shifts to 'small teams and professionals'

    The target audience for the 'Starter' plan was rephrased from 'growing teams' to 'small teams and professionals', indicating a refinement in who the plan is best suited for.

    Source: text from the page
    • “For growing teams that need to track their projects' progress and hit deadlines.”
    • “For small teams and professionals that need to track their projects progress and hit deadlines.”
  3. ProductHigh impact

    Asana acquires StackAI, integrates AI into workflows

    Asana announced the acquisition of 'StackAI', stating that 'every human-agent workflow runs in one place,' indicating a strategic move to deepen AI capabilities and integration across its platform.

    Source: text from the page
    • “Asana acquires StackAI — now every human-agent workflow runs in one place.Learn more”
  4. PricingNotable

    AI Studio credits introduced across Starter, Advanced, and Enterprise plans

    Specific credit allocations for 'AI Studio Basic' were introduced: 50K credits for Starter, 75K for Advanced, and 200K for Enterprise plans per billing account per month, formalizing AI usage limits.

    Source: text from the page
    • “AI Studio Basic w/50K credits per billing account per month”
    • “AI Studio Basic w/75K credits per billing account per month”
    • “AI Studio Basic w/200K credits per billing account per month”
  5. ProductHigh impact

    Starter plan adds Asana AI and AI Studio with purchaseable credits

    The 'Starter' plan now explicitly includes 'Asana AI' for drafting tasks and status updates, building workflows, and deploying 'autonomous agents', along with 'AI Studio' which offers additional credits for purchase.

    Source: text from the page
    • “Built-in AI that helps you draft tasks and status updates, build custom workflows, and deploy autonomous agents.”
    • “Use Asana's AI-powered builder to automate complex tasks, no coding needed. You can deploy your automations directly where your teams are already working.”
  6. ProductMinor

    AI feature 'Smart rule creator' renamed to 'Words to workflows'

    The AI feature for creating automation rules was renamed from 'Smart rule creator' to 'Words to workflows', alongside a slightly rephrased description emphasizing plain language input for AI automation.

    Source: text from the page
    • “Smart rule creator”
    • “Words to workflows”
  7. ProductNotable

    Personal plan user limit reduced from 10 to 2

    The 'Personal' plan now supports a maximum of 2 users, a significant reduction from the previous 'up to 10 teammates'. This reinforces its new positioning for 'one or two people managing personal projects'.

    Source: text from the page
    • “Collaborate with up to 10 teammates”
    • “2 users”
  8. PositioningMinor

    Personal plan re-targets audience to individuals for personal projects

    The description for the 'Personal' plan was updated to focus on "one or two people managing personal projects" instead of "individuals and small teams looking to manage their tasks," indicating a narrower target audience.

    Source: text from the page
    • “For individuals and small teams looking to manage their tasks.”
    • “For one or two people managing personal projects.”

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