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Page history · updated Sep 30, 2026

clay.com pricing page history

https://www.clay.com/pricing · 7 versions compared since Sep 8, 2025

Clay updated its pricing structure, decreasing monthly costs across all paid plans (Starter, Explorer, Pro) while clearly defining annual credit allocations for each. The company also introduced new features like 'Use your own API key' for the Starter plan and launched new product offerings 'Sculptor' and 'Sequencer', while removing the 'Chrome extension' feature. The free plan was also re-packaged to yearly credits without rollover. This indicates a strategic shift towards clearer value proposition and a broadened product suite.

  1. OtherMinor

    Enterprise 'Contact sales' button changed to 'Request a quote'.

    The call to action for the 'Enterprise' plan changed from 'Contact sales' to 'Request a quote'. This slight rephrasing might streamline the inquiry process for potential customers.

    Source: text from the page
    • “Contact sales”
    • “Request a quote”
  2. PricingNotable

    Free plan re-packaged with 1,200 credits/year and no rollover.

    The 'Free' plan was updated, removing monthly billing with credit rollover and instead offering 1,200 credits per year, billed yearly and granted upfront. This changes the free usage model significantly.

    Source: text from the page
    • “Billed monthly. Credits roll over up to 2x”
    • “$0”
    • “/mo”
    • “1,200 credits/year”
  3. PricingHigh impact

    Starter plan price decreased from $149 to $134, adds 'Use your own API key' and '24K credits/year'.

    The 'Starter' plan's monthly price was reduced from $149 to $134. It now explicitly includes '24K credits/year' and a new feature 'Use your own API key', making it more attractive and clear on credit limits.

    Source: text from the page
    • “149”
    • “$134”
    • “24K credits/year”
    • “Use your own API key”
  4. PricingHigh impact

    Explorer plan price decreased from $349 to $314 with '120K credits/year'.

    The 'Explorer' plan's monthly price was reduced from $349 to $314, and now explicitly includes '120K credits/year'. This reduction makes the mid-tier plan more competitive.

    Source: text from the page
    • “349”
    • “$314”
    • “120K credits/year”
  5. PricingHigh impact

    Pro plan price decreased from $800 to $720 with '600K credits/year'.

    The 'Pro' plan's monthly price was reduced from $800 to $720, and now explicitly includes '600K credits/year'. This makes the high-volume plan more affordable for larger teams.

    Source: text from the page
    • “800”
    • “$720”
    • “600K credits/year”
  6. PositioningNotable

    Enterprise plan rephrased and positioned for "large teams with high volume".

    The 'Enterprise' plan description was rephrased to emphasize 'Custom credits' and was explicitly positioned as 'Best for large teams with high volume', clarifying its target audience.

    Source: text from the page
    • “Custom”
    • “Custom Credits”
    • “Custom credits”
    • “Best for large teams with high volume”
  7. ProductHigh impact

    New products 'Sculptor' and 'Sequencer' launched, 'Chrome extension' removed.

    Clay launched two new product offerings, 'Sculptor' and 'Sequencer', expanding its product suite. Concurrently, the 'Chrome extension' feature was removed from the listed features.

    Source: text from the page
    • “Sculptor”
    • “Sequencer”
    • “Chrome extension”
  8. ProductNotable

    Added 'Web intent' and 'Audiences (coming soon)' features.

    Two new features, 'Web intent' and 'Audiences (coming soon)', were added to the list of capabilities, signaling future product development and enhanced targeting abilities.

    Source: text from the page
    • “Web intent”
    • “Audiences (coming soon)”

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