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Page history · updated Sep 30, 2026

clerk.com pricing page history

https://clerk.com/pricing · 7 versions compared since Oct 13, 2025

Clerk underwent a significant pricing and packaging overhaul, renaming 'B2B SaaS' to 'Organizations' and introducing new plans ('Hobby', 'Pro', 'Business') with updated features and limits. The 'Free plan' was replaced by 'Hobby', and many detailed FAQs were removed, signaling a streamlined approach to product information.

  1. PricingHigh impact

    Clerk launches 'Business' plan at $250/month with advanced features

    Clerk introduced a new 'Business' plan at $250 per month, offering enhanced features like SOC2 Report, enhanced dashboard roles, priority support, and audit logs with 30-day retention, targeting larger organizations requiring more robust compliance and support.

    Source: text from the page
    • “included per month + extra”
    • “Show pricing details”
  2. ProductNotable

    New features: Application Logs, Machine Authentication, API Keys, and Custom Email Templates

    Clerk added several new features across its plans, including Application Logs with 1-day retention, Machine Authentication, API Keys and M2M Tokens (with usage limits), and Custom email templates, enhancing observability, machine-to-machine security, and customization options.

    Source: text from the page
    • “Application Logs”
    • “Machine Authentication”
    • “API Keys & M2M Tokens”
    • “Custom email templates”
  3. PricingHigh impact

    Major pricing overhaul with new 'Hobby' and 'Pro' plans, 'Free plan' discontinued

    Clerk completely revamped its pricing structure, replacing the 'Free plan' with 'Hobby' and introducing a new 'Pro' plan. The old pricing structure of '$0.02 per MAU' was removed, along with previous add-ons and the 'B2B SaaS' related features, indicating a full restructuring of their offering.

    Source: text from the page
    • “Free plan”
    • “Hobby”
    • “Pro plan”
    • “Pro”
  4. PricingHigh impact

    Free tier user limit increased from 10,000 to 50,000 MRUs (Monthly Retained Users)

    Under the new 'Hobby' plan, the free allowance for monthly active users (now called Monthly Retained Users or MRUs) significantly increased from 10,000 to 50,000 per app. This offers a more generous free tier for new or small applications.

    Source: text from the page
    • “10,000 monthly active users (MAUs)More info”
    • “50,000 MRU”
    • “limit per app”
    • “ Unlimited applications”
  5. PricingHigh impact

    New Pro plan priced at $20/month (billed annually)

    A new 'Pro' plan was introduced, priced at $20 per month when billed annually, replacing the previous 'Pro plan' with its MAU-based pricing model. This simplifies pricing for growing businesses.

    Source: text from the page
    • “Pro”
    • “Monthly”
    • “Annual”
    • “$20”
  6. ProductNotable

    New feature: Multiple Role Sets for advanced access control

    Clerk introduced a new feature allowing users to create and manage multiple role sets within organizations. This enhances flexibility for advanced access control scenarios in multi-tenant applications.

    Source: text from the page
    • “Multiple role sets”
    • “Create and manage multiple role sets within organizations for advanced access control scenarios.”
    • “One role set”
  7. PositioningNotable

    Clerk rebrands 'B2B SaaS' offering to 'Organizations'

    The entire B2B SaaS offering, including its suite, features, and add-ons, has been rebranded to 'Organizations'. This signifies a potential shift in messaging to be more inclusive or clearer about its multi-tenancy capabilities.

    Source: text from the page
    • “B2B SaaS Suite”
    • “Organizations”
    • “B2B SaaS features inFree plan”
    • “Organizations features inFree plan”
  8. PositioningNotable

    Clerk removes various detailed FAQs, including pricing and trial specifics

    Several detailed FAQ entries concerning tax collection, exceeding user/organization limits, free trial specifics, MAU/MAO definitions, volume discounts, regional data, migration assistance, and data export were removed. This could indicate a streamlining of information or changes in underlying policies.

    Source: text from the page
    • “Starting July 8, 2024, we collect tax in select countries. View tax rates”
    • “Once you exceed 10,000 monthly active users or 100, you will be required to upgrade to the Pro tier, where each user or organization beyond the free tier allowance will be added to your monthly bill.”

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