Page history · updated Sep 30, 2026
loops.so pricing page history
https://loops.so/pricing · 7 versions compared since Oct 15, 2025
This period saw significant refinements to Loops' pricing structure and free plan details, including the introduction of an 'Early Stage Plan' and clearer definitions of subscriber-based pricing. The company also introduced new performance metrics and added new FAQs to address common customer queries.
- PricingHigh impact
Free plan send limit changed to rolling 30 days and includes transactional
The free plan's send limit was changed from 'up to 4,000 sends a month' to 'up to 4,000 sends in any rolling 30 days' and clarified to count both marketing and transactional sends, impacting usage calculation.
Source: text from the page
- “Up to 4,000 sends/month (enough for weekly emails)”
- “Up to 4,000 sends in any rolling 30 days”
- ProductNotable
New send rate limit of 'Up to 10 emails per second' introduced
A new performance metric, 'Up to 10 emails per second', was added as a feature or limitation for the free plan, highlighting sending capacity.
Source: text from the page
- “Up to 10 emails per second”
- PricingNotable
Clarified transactional email sending on free vs. paid plans
The company clarified that transactional email sending is included at no additional charge for paid plans, and the free plan includes monthly sends for getting started, differentiating the offering.
Source: text from the page
- “Our pricing is based on subscribed contacts. Transactional email sending is included at no additional charge.”
- “Loops pricing is based on subscribed contacts. Transactional email sending is included at no additional charge on paid plans, and the free plan includes monthly sends for getting started.”
- PricingNotable
Added 'unlimited sends' clarification for paid plans
A new FAQ entry clarified that paid plans do not cap the total number of emails sent, though they have a rate limit of '1,000 emails per second', while free accounts are limited to '10 emails per second'.
Source: text from the page
- “What does “unlimited sends” mean?”
- “Paid plans don’t cap the total number of emails you can send. Each team can send up to 1,000 emails per second. Free accounts can send up to 10 emails per second. Emails over the rate limit are enqueued until they can be sent.”
- PositioningNotable
Free plan renamed 'Early Stage Plan' with clarified audience
The free plan was rebranded as 'Early Stage Plan' and explicitly positioned for 'early products and smaller audiences', providing clearer guidance on its intended users.
Source: text from the page
- “Per month”
- “Early Stage Plan”
- “The free plan is for early products and smaller audiences.”
- PricingHigh impact
Pricing model clarified: based on subscribed contacts
Loops explicitly stated that its pricing is based on subscribed contacts and clarified that transactional email sending is included at no additional charge.
Source: text from the page
- “Our pricing is based on subscribed contacts. Transactional email sending is included at no additional charge.”
- “A subscribed contact is an email address marked as subscribed. You can view all subscribed and unsubscribed contacts on your Audience page.”
- PricingNotable
Free plan limit clarified to 1,000 stored subscribed contacts
The free plan's subscriber limit was explicitly stated as '1,000 stored subscribed contacts', alongside the existing 'up to 4,000 sends a month'.
Source: text from the page
- “The free plan includes up to 4,000 sends a month to 1,000 stored subscribed contacts. We do not charge for additional stored contacts. It also includes Loops branding at the bottom of your emails. Any paid plan will remove these limitations.”
- PositioningNotable
Positioning updated to focus on SaaS users
The company refined its messaging to specifically target SaaS businesses, stating, 'If you need to send email for your SaaS, we can confidently say Loops is likely the right choice.'
Source: text from the page
- “Sending email for your business is important and will have a material impact long term. You should take a look at all your options and go with what's best for your business.”
- “Loops is free to start, with no credit card required and you can invite your entire team to help you make a decision. We believe we've built the best tool in our class. If you need to send email for your SaaS, we can confidently say Loops is likely the right choice.”
- “How are you different from other email platforms?”
- “Sending email for your business is important and will have a material impact long term. You should take a look at all your options and go with what's best for your business.”
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