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Page history · updated Sep 30, 2026

mailchimp.com marketing page history

https://mailchimp.com/pricing/marketing/ · 7 versions compared since Sep 30, 2025

Mailchimp significantly overhauled its pricing and packaging, introducing new contact tiers, adjusting feature availability across plans, and experimenting with discount structures. Key changes include a revised free trial, the introduction of SMS marketing, and various adjustments to plan limits and support options, indicating a strategic effort to refine product offerings and incentivize higher-tier adoption.

  1. PricingHigh impact

    Changed Standard plan discount from 15% to 50%

    The promotional discount for the Standard plan has been substantially increased from 15% to 50% for the first 12 months, aiming to attract more users to this tier.

    Source: text from the page
    • “Save 15% on 10,000+ contacts”
    • “Try our Standard plan for free!”
    • “Try our Standard plan for 50% off!”
    • “Spend less to grow more with 50% off for 12 months, even if you change to our Premium”
  2. ProductHigh impact

    Expanded Premium plan with new features and support

    The Premium plan now explicitly includes Multivariate and A/B Testing, Enhanced marketing automation flows, Dedicated Personalized Onboarding, and Predictive Segmentation, alongside a new sales contact number and direct calls to action for demos.

    Source: text from the page
    • “Multivariate and A/B Testing”
    • “Enhanced marketing automation flows”
    • “Dedicated Personalized Onboarding”
    • “Predictive Segmentation”
  3. PricingNotable

    Revised contact list tiers, adding 0-500 segment

    The way contact list tiers are presented has been updated to include ranges (e.g., 0-500, 501-1,500) rather than single contact counts, making the pricing structure more explicit and granular.

    Source: text from the page
    • “500”
    • “1,500”
    • “0-500”
    • “501-1,500”
  4. ProductHigh impact

    Limited 'Create and Send' feature to 'upgrade to send'

    The 'Create and Send' feature, previously available until a specific date, has been changed to 'Create - upgrade to send,' indicating that sending functionality for custom templates is now gated behind a paid upgrade.

    Source: text from the page
    • “Create and Send until 12/31/2025”
    • “Create - upgrade to send”
  5. PricingNotable

    Reduced email send limit from 1,000/mo to 500/mo

    The maximum monthly email send limit has been reduced from 1,000 to 500, impacting users with higher sending volumes.

    Source: text from the page
    • “Max of 1,000/mo or 500/day”
    • “Max of 500/mo or 250/day”
  6. PricingNotable

    Free Trial explicitly limited to 250 contacts

    The Free Trial now explicitly states a limit of 250 contacts, making the terms clearer for users and potentially guiding them to paid plans sooner if their contact list exceeds this.

    Source: text from the page
    • “Limit of 250 contacts”
  7. ProductHigh impact

    Introduced SMS Marketing, SMS/MMS add-ons

    Mailchimp has launched new SMS marketing capabilities, including general SMS Marketing and specific SMS/MMS add-on options, expanding their messaging services to include a new channel.

    Source: text from the page
    • “SMS Marketing”
    • “SMS and MMS add-on”
    • “SMS add-on”
  8. ProductNotable

    Removed 30-day email support limitation

    The restriction of email support being available only for the first 30 days has been removed, suggesting improved or unlimited email support access for relevant plans.

    Source: text from the page
    • “Email support for first 30 days”

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