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Page history · updated Sep 30, 2026

posthog.com pricing page history

https://posthog.com/pricing · 7 versions compared since Sep 27, 2025

PostHog significantly expanded its product offerings by launching new products like PostHog AI, Workflows, Logs, and Inbox, often with generous free tiers. Concurrently, it refined pricing for existing products like Data Warehouse and Web Analytics, and adjusted its messaging to emphasize cost-effectiveness and a stronger free-tier commitment, while also introducing platform packages and add-ons for larger teams.

  1. ProductHigh impact

    PostHog AI free credits reduced, and Inbox (Beta) product launched.

    The free tier for PostHog AI credits was reduced from 2,000 (worth $20) to 500 (worth $5). Additionally, a new 'Inbox (Beta)' product was launched, offering 3 free PRs with a pricing structure of $15/PR beyond the free tier.

    Source: text from the page
    • “PostHog AI2K credits (worth $20)”
    • “PostHog AI500 credits (worth $5)”
    • “InboxBeta3 PRs”
    • “Inbox”
    • “From $15.00/PR”
  2. PositioningNotable

    LLM analytics renamed to AI Observability.

    The product previously known as 'LLM analytics' has been rebranded to 'AI Observability', maintaining the same free tier limit of 100K events and pricing.

    Source: text from the page
    • “LLM analytics100K events”
    • “AI Observability100K events”
    • “LLM Analytics”
    • “AI Observability”
  3. PositioningNotable

    Pricing philosophy shifted from 'cheapest' to 'match cheapest competitor'.

    PostHog's pricing philosophy has evolved from aiming to be 'the cheapest' for each product to aiming to 'match the cheapest competitor', indicating a potential strategic shift in competitive positioning or pricing flexibility.

    Source: text from the page
    • “We aim to be the cheapest for each product at every scale compared to every major competitor. Tell us if we're not!”
    • “We aim to match the cheapest competitor for each product at every scale. Tell us if we're not!”
  4. ProductHigh impact

    PostHog introduces Logs product with a 50GB free tier and tiered pricing.

    A new Logs product has been launched, providing a free allowance of 50 GB of ingested data. Beyond the free tier, pricing is set at $0.25/GB for the first 300 GB, then dropping to $0.15/GB for higher volumes.

    Source: text from the page
    • “Logs50 GB ingested”
    • “Logs”
    • “From $0.25/GB”
    • “First 50 GB”
  5. ProductHigh impact

    New platform packages and add-ons introduced for larger teams.

    PostHog now offers additional features like dedicated support, RBAC, and SSO enforcement as part of new platform packages. These include options for setup & training, Managed warehouse, and Managed reverse proxy, catering to larger organizations.

    Source: text from the page
    • “But wait, there's more...”
    • “Choose from extra features, like dedicated support, RBAC and SSO enforcement.”
    • “Setup & training”
    • “Managed warehouse”
    • “Managed reverse proxy”
  6. ProductHigh impact

    PostHog launches Workflows product with tiered pricing for Emails and Destinations.

    PostHog introduced a new Workflows product, offering a free tier of 10,000 messages per channel. Pricing is tiered for Emails (starting at $0.003/email for the first 10K) and Destinations (starting at $0.00075/dispatch for the first 10K).

    Source: text from the page
    • “Workflows10K messages per channel”
    • “Workflows”
    • “Emails”
    • “Destinations”
  7. PricingHigh impact

    Data warehouse now includes FREE historical data and new volume pricing tiers.

    The free tier for Data Warehouse now explicitly includes historical data. New tiered pricing for higher volumes (10M+ rows) has been introduced, with prices per row decreasing significantly at higher volumes. A new offering for unlimited historical syncs at $0/row is also introduced, which is a major value-add.

    Source: text from the page
    • “Data warehouse1M rows + FREE historical”
    • “10-25 million”
    • “$0.000005/row”
    • “Data warehouse historical syncs”
    • “Unlimited rows”
    • “$0/row”
  8. ProductHigh impact

    PostHog AI product launched with free 2K credits and $0.01/credit pricing.

    PostHog launched a new AI product, PostHog AI, offering 2,000 free credits (worth $20) and pricing at $0.01 per credit for usage beyond the free tier.

    Source: text from the page
    • “PostHog AI2K credits (worth $20)”
    • “PostHog AI”
    • “From $0.01/credit”
    • “First 2k credits”

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