Issue #1 ·
The quiet repricing
We diffed a year of pricing pages for 53 popular SaaS tools. 41 of them changed pricing or packaging at least once in the last 12 months, and most never announced it. Here are the changes worth knowing about.
Linear · Oct → Dec 2025
Both paid tiers up $2 per user
Basic went from $8 to $10 per user/month and Business from $14 to $16. A 14–25% increase, shipped without a blog post.
See the full 12-month history with sources →Netlify · Sep → Dec 2025
Same Pro price, fewer included credits
The Pro plan's included credits dropped from 5,000 to 3,000. The sticker price didn't move; what you get for it did.
See the full 12-month history with sources →lemlist · Apr → Jul 2026
Flat pricing, then a $39 → $69 jump
lemlist moved its plans from per-user to flat pricing in spring 2026, and two months later the $39 plan became $69.
See the full 12-month history with sources →Clay · Jan → Apr 2026
Public prices removed
Clay's pricing page stopped listing plan prices. Usually a sign of moving upmarket to sales-led deals.
See the full 12-month history with sources →Jira · Nov 2025 → Sep 2026
Per-user prices no longer shown
Atlassian's Jira pricing page no longer shows the per-user Standard and Premium prices it used to list.
See the full 12-month history with sources →Intercom · May → Jul 2026
Startup discount up from 90% to 93%
Going the other way: Intercom made its early-stage program more generous, a classic move to win startups before competitors do.
See the full 12-month history with sources →
Takeaway: Prices rarely go up in the headline number. They go up in included usage, in hidden prices and in quiet $2 bumps nobody notices until renewal.
Every change is verified against archived snapshots of the page (Internet Archive) and quoted from the page itself.